e-publishing, Marketing and promotion, News

Rachael Johns, Juliet Madison and Lily Malone on Novels and Novellas: The long, the short (but never the mediocre!)

2013 has been a busy year for Australian authors Rachael Johns and Juliet Madison. Rachael released two rural romance novels Man Drought and Outback Dreams this year, to follow up her 2012 best seller, Jilted; while Juliet released her debut romantic comedy, Fast Forward in February.

L-R: Lily Malone, Juliet Madison & Rachael Johns
L-R: Lily Malone, Juliet Madison & Rachael Johns

These two ladies write fast! In addition to writing the full length novels I mention above, both have also written and released novellas this year. Rachael’s new 32,000-word novella, The Kissing Season hits e-book shelves in December. And for Juliet, the latter part of 2013 has seen back to back novellas released with her publisher (and mine) Escape Publishing.

The first of these was I Dream Of Johnny a 16,000-word novella; and then Starstruck in Seattle, at 15,000 words.

As for little old me – I’m nowhere near as prolific as either of these two. The sum total of what I’ve managed in 2013 is the 32,000-word novella, The Goodbye Ride, and my soon to be published 80,000-word contemporary romance, Fairway To Heaven.

With all of us launching new titles very soon, I thought it’s a wonderful opportunity to get together, to chat about why we write a mix of novels and novellas.

Rachael, Man Drought was 110,000 words, and your ‘Outback’ series ranges from 95,000 to 110,000 words. Juliet, Fast Forward was 75,000 words and the two novellas both under 20,000: so which do you prefer writing, novels or novellas, and why?

1388020_670894992934369_327954587_nRachael: If I had to choose I’d say novels. I like being able to delve deeper into characters and get more of a meaty plot going on. Also I tend to naturally write long. I always aim for between 90-100k in my Single Title novels and often go over and when I sat down to write The Kissing Season I was aiming for 18-25k and it came in at 32k. It could have been longer. For me, I think novellas are great to let me explore a different kind of setting or type of story and have a break between my rural books.

Juliet: I’d also say novels and for the same reason, they allow you to really flesh out a story and create a more thorough and realistic character arc, which means the reader will be more invested in the characters and story. Having said that, I love that a novella allows me to develop a story idea that might not do so well in a longer format, and because I suffer from idea overload it means I get to write more stories overall and get them out of my head! 

Lily: His Brand Of Beautiful was 80,000 words, as is Fairway To Heaven. Goodbye Ride was shorter. I like writing both and I agree with Rachael about how novellas can easily get longer. When I first sent The Goodbye Ride to my critique partners, they asked so many questions of me about the characters, that in no time it had grown from 18,000 words to the 32,000 where it ended. I toyed for a while with writing a follow-up to it, a M/M based on the two male characters who meet right at the end. That might have been interesting. (Could still be interesting one of these days!)

You are both prolific authors (in my opinion), how quickly can you write when you get going? What do you count as a good writing day, in terms of words on the page?

Rachael – Until I look back on what I’ve achieved I don’t actually feel very prolific. Man Drought took me about four months for the first draft and then probably another month and a bit all up to get through the various editing stages. I think I wrote The Kissing Season in about a month and the edits have been very minimal. The fastest book I’ve ever written is Outback Blaze (out May 2014) – I wrote this in 2.5 months, while also doing edits on another book. This occurred because there was a little mix up with deadlines but it was great to see how much I could actually write when I put my mind to it. Saying that, ideally I’d prefer to have between four to six months to write each full length novel.

1458782_623428491036212_58055537_nJuliet: I average about 1500 words per hour.

Lily: OMG – my jaw just hit the floor!

Juliet: When I set aside time to write, I don’t do anything else. I set a timer and sprint. I’ve found this to be the most productive method for me. When I edit or plot however, I often check Facebook and Twitter periodically so I’m not as productive then! A good or ideal writing day for me would be to get 2000-3000 words on the page, which I edit later on. This doesn’t always happen though, some days I don’t get to write at all, but I do my best to work around other aspects of my life!

Fast Forward took about four months to write, and of course my two novellas were much less because of the short word count, maybe about two weeks. I think Starstruck was about 3 to 4 weeks all up because I did a lot of research about the Seattle area. My most recently completed manuscript, the 84,000 word February or Forever (releasing in Feb 2014) I completed in a record 27 days! Not consecutive days, I think all up it was just over two months of actual time passing, but the number of days I worked on the book was 27. I didn’t sleep much.

Lily: I started Fairway To Heaven in July. I’m hopeful of having it published before Christmas. We shall have to see if I make it. I try to write every week night after my kids are in bed (unless Sons Of Anarchy is on TV, or we have Justified DVDs on order). This usually gets me about 2-3 hours. Unfortunately some nights it’s not great quality hours as I might have had a bad day, and just be too darn tired to write.

Do you revise as you go, or are you ‘get that first draft down however crappy it might be’ writers?

Rachael: I write a pretty fast first draft but I kind of revise as I go. When I sit down to write each day I always read the last scene or chapter to get back in the zone and I tweak and edit as I go. I actually don’t do major rewrites until an editor tells me to because I HATE rewriting.

Juliet: I’m the same. I prefer writing over revising. I write a fast first draft, but I also do basic editing as I go. Once I’ve finished the day’s writing I usually edit before the next writing session. Then when the manuscript is finished I do a couple more rounds of editing.

Lily: I’m dreadful at just putting the words down. I’m a constant reviser. I hope that pays off on the flip-side, without too much re-writing being required. I’m a journalist by trade and have edited magazines for years and years. I think this helps me edit my own work and I’ve learned over the years how to kill my darlings. (Stabbing them is always good.)

What are the triggers that make you decide whether a book has a full-length capability, or might be a shorter novel? 

Rachael: It’s usually down to my reason for writing. I’ve only written one novella and that was an experiment in a way. I wrote my novella in the beginning because I wanted to submit to the Carina Press call out for holiday submissions for their anthology and the world limit was 35k. I also wanted to see if I could do it, cos as I said before, I’m not that great at writing short. So I guess for me, it’s a matter of thinking about where I might place this novel, who might publish it, how and why. I’d love to write at least one novella a year now because I think they can be a lot of fun to read and write and a good exercise in writing fast and getting a project done!

Juliet: For me, the story idea always comes first, and then I’ll decide whether it needs to be a novella or novel. For I Dream of Johnny, although there was the potential to make it a longer story, I ultimately thought it would be best to be short, sharp, and snappy. The concept (getting a Geek God instead of a Greek God) could have become tiresome if it was developed over a longer format. With Starstruck in Seattle, again there was potential to develop the story further, but I decided I’d rather have a series of short, sweet stories with different characters but linked by the recurring character of Lulu the Love Angel, so I could focus more time on writing the stories that I know need to be full length.

goodbye_ride_low-res.jpgLily: It was actually a comment by Rachael Johns on Facebook or her website that was the catalyst for me writing The Goodbye Ride. I wrote it for that same Carina Press anthology, Holidays and Harleys. That book just came to me, I think at 32,000 words it was a solid story from start to finish – though as I mentioned, I did toy with developing more of a story based on the two gay characters.

Let’s talk turkey…

Which sells best for you (so far?) And if you broke it down to word length vs return – do you know which is working out best for you?

Rachael: Are you asking me to do maths? Cos let me tell you now that is just NOT going to happen! Okay… let me try and analyse the question a moment. By far my most productive books (profit-wise) have been my rural romances (full-length novels with Harlequin Australia). The majority of my sales are still in print and I found that my Carina Press digital-only sales increased once I had a print book out. I think those who’d found me through print, then went looking for what else I had out there and bought the digitals. My novella is only releasing in December so have no idea how it’ll go, but as it is shorter in size and only digital, my guess is it may not sell as well as my longer novels. Please folks, buy it and prove me wrong. I think to build a successful career as a writer, it would be a good idea to put both types of stories out – novels and novellas. The shorter length books are a nice way to give your loyal readers a little something between longer novels, which (at least with traditional print publishers) are generally scheduled further apart.

Juliet: Ditto on the maths. I’ve only been published a short time so I don’t know for sure yet (the length of time between when a reader buys a book and when the author gets paid is LONG). But so far it seems that my full length novel Fast Forward might be selling the best. Is this because of the story or because most people prefer full length books? I have no idea. I’ll know more in another year or so when the books have been out for longer!

978085799030311.jpgLily: Yes ladies – I asked you to do maths. We’re all writing brains here, so I hate maths as much as the next author! For me, The Goodbye Ride has sold (or given away) more copies than His Brand Of Beautiful, which is all I have to measure against. The one thing for me that is slightly different to you is that The Goodbye Ride was self-published using Amazon Kindle Direct and so I’ve been able to do free promotions with it, and I’m sure these have helped sales – as they certainly helped me get more reviews for that book. My goal with Goodbye Ride was to get another Lily Malone book in the marketplace soon after His Brand Of Beautiful, and certainly I think Goodbye Ride helped boost sales of my debut book. In the various free promotions I’ve done, I would have ‘given away’ thousands of books. Of course, not everyone reads their free books! Certainly I have a heap of them on my Kindle, and I’ve now lost track of why I clicked to ‘buy’ or ‘download’ them.

What do you think your fans prefer to see from Rachael Johns & Juliet Madison – a new novel, or a new novella?

Rachael: This is kind of only a prediction cos as I said above the novella is only new but I’d say the novel wins hands down. Most of the readers I’ve talked to think the longer the better. They love getting consumed by the world of the novel and I’m scared they’re going to wish my novella was longer.

Juliet – Some of my novella reviews say they wish the story would continue, so I’d say novel too. But a lot of people like that they can read a novella in one sitting, on a lunch break, commuting, or before bed so they get to experience a complete story in a shorter amount of time. The good thing about novellas is I can write and publish one fairly quickly, so there is less time to wait between stories, whereas with novels the reader has to be more patient!

Lily: Cooo-eee! Fans? Helloooo fans… please feel free to tell me!

Do you write what you want to write… or, if fans of say, Man Drought or Fast Forward asked you to write a story about other characters that feature in your book, would you let that guide you to writing perhaps, a novella about those characters?

Rachael: To an extent I try to write books that speak to my heart and my passions in some way, but saying that at the moment, most of my readers are expecting rural-set books and I’m trying to give them what they want. I’m definitely open to feedback from readers. In fact, I had a lot of emails and FB messages after my first book Jilted came out – people asked what happened to Flynn and Ellie after the book and wanted to go back to that world. To me Flynn and Ellie’s story was finished but I wanted to give the readers what they wanted, so I’ve just contracted to write another book in the town where Jilted was set. This story is about Lauren (the nasty nurse) in Jilted and it’ll be interesting to see how readers react to me reforming someone not many people liked. Look out for The Road To Hope (Lauren’s story) in 2015!

Juliet: I do focus on writing what I want to write because I think for a book to be authentic and enjoyable the author needs to ‘want’ to write it. Now that I’m published though, I am also looking at being able to provide more of what my readers want, but first and foremost it has to be a story or genre I’m passionate about. I write romcom, women’s fiction, and also YA, so I do need to be strategic in my approach in order to make sure I’m not spreading myself too far and wide.

Lily: If anyone sent me a whisper that they’d love to see me write a M/M novella about Ben & the biker dude he meets at the end of The Goodbye Ride, let me know! 😉

Do you think novellas are only ever going to appear in print if they are part of an anthology? Are they currently stand-alone e-book prospects only in your opinion right now?

Rachael: Yes, I think so. The shortest ‘novels’ I’ve seen in print are Mills & Boons, which start at around 50k words. But I think times are constantly changing so who really knows! The future is exciting!

Juliet: I’d say so. Digital books are easily accessible and novellas are great for this format. Plus, if in print they would probably look more like a booklet or children’s books as many aren’t long enough to have a spine!

Lily: Pretty sure they’ll only be e-books, but one of the beauties with e-books is you can write as short as you like. This is such a new era of publishing.

As readers yourselves, what would you spend on a novella from a favourite author? (Let’s say the novella is around, or less than 35,000 words)

Rachael: If it was a favourite author I’d stretch to about $5 for a novella, but I wouldn’t pay more than $2 on an unknown. I think in Australia readers are still paying quite high prices for all e-books (novels or novellas) but the prices we pay, people overseas would shirk at.

Juliet: I’d think twice if the novella was above $5, as many full length books are below this price. Having said that, if the story was one I just HAD to read for some reason, I’d probably one-click it anyway!

Lily: I’m a cheapskate. I do check page lengths on Amazon and I think I have a reasonable sense of when something’s a novel or novella. I don’t like the thought of disappointing anyone so for me, one of the worse things you could do is have a reader buy your book anticipating a full-length story, and you then give them a short story (and therefore a bad experience). I must say, you both give me heart mentioning $5 as a ceiling for buying a novella! I’ve heard people say “a novella should never have a 2. at the front of the price. Meaning $1.99 would be the highest they’d pay.”

Thanks ladies for joining me here today, it’s been fab!

These are two authors certainly worth checking out online.

Visit Rachael at her website: www.rachaeljohns.com

And on Facebook at: www.facebook.com/RachaelJohnsRomance

and Juliet at her website: www.julietmadison.com

and on Facebook: www.facebook.com/JulietMadisonAuthor

And – if you want to follow either or both of them on Twitter (or me for that matter) you’ll find us all there too!

The Goodbye Ride is available on Kindle only, from Amazon. View it: here.

His Brand Of Beautiful is published on all e-book formats. View it: here.

Books I'm Reading

Books I’m reading: Man Drought, Rachael Johns

Man Drought is the first Rachael Johns book that I’ve read and I have to be honest – I won it in a reader blog giveaway promotion.

That said, Rachael has a great name in Australian rural romance writing and I was very keen to see how she plots a book and pulls it all together from a craft perspective, as much as from that of a reader.

I enjoyed Man Drought. I particularly liked the concept and the start, about a woman’s change of direction after the death of her husband, to purchase a classic old Aussie pub in a remote rural town that is slowly dying as people move away for more opportunities in the city. This is a common problem right across Australia as drought (as in lack of rain, not men), jobs, education and services all pull younger people away from the country.

Imogen is a likeable heroine. Gibson isn’t so likeable (he’s so stubborn I wanted to slap him around a bit) but he’s hot and that works for me. There are some classic scenes that made me laugh, (usually to do with a vibrator), and it’s all good fun.

There was one line in particular that really resonated with me in this book, the first time Imogen and Gibson do the deed.

“Steady there,” he said into her ear before starting things
that didn’t steady her at all.

I thought this was a beautiful way of summing a mood in a love scene without getting into gory details…

Thanks Rachael, for choosing my entry to win your book!

Marketing and promotion

The Next Big Thing (the real one)

Next Big Thing-1

I was one of four writers tagged by Susanne Bellamy and Jenn J Mcleod in the Next Big Thing blog tour. Jenn dubbed her motley crew, the DIGRITS, which (if you’re wondering and I’m sure you are) stands for Dang. I Got Roped Into This S***. Susanne invited me too, a little later, and I hope she will forgive me for linking back to this earlier story!

I know Cate Ellink has done her TNBG (Cate was also in my The Next Bog Thing and her BOG answers were as good as her BIG ones). You can read Jenn’s here too and Kerrie Paterson. And keep an eye on Alison Tait for her contribution.

Here are my responses to the questions.

What is the working title of your current/next book?

My current book, which will be published in the next few months (March is earmarked), is called His Brand Of Beautiful. Right now, I am struggling mightily with my next WIP, loosely called Fringe Benefits. I am procrastinating my arse off, rather than knuckling down to write it. I’m blogging. Reading other blogs. Facebooking. Watching way too much cricket (C’mon Aussie, c’mon) and I even wrote a short story a while ago, just so I didn’t have to get back to Fringe Benefits. And I liked writing the short story so much (I will enter it for RWA Little Gems) that I then threw my effort at a Novella for a Carina Press competition called Harleys & Holidays… So right now, that’s the one getting the BS&T (hmmm… written like that it looks like I mean, getting the bulls***… I meant, getting the blood, sweat & tears).

Where did the idea come from?

I’m not sure where His Brand Of Beautiful ‘came from’ exactly. I think you’d throw me in the ‘pantster’ classification. Pantsters never know where their books come from, right? I know I didn’t want an angst-filled romance where the characters dithered and faffed about and were too stupid to live. I wanted it to relate to the wine industry (most of my ideas are loosely connected there – that probably tells you more about me and my love of all things red, white and rose than you need to know)… and I had this rough idea that I wanted the beginning to involve a case of ‘mistaken identity.’ (Before I knew that was called a Trope, thanks Rachel Johns). Beyond that, I really had no idea.

What genre does your book fall under?

Contemporary romance for pantsters.

What actors would you choose to play the part of your characters in a movie rendition?

Hugh Jackman would get the nod for Tate. There’s a lot of ‘Drover’ from Australia in Tate. Christina? Possibly Cameron Diaz (shorter though) in a hat and with a few extra pounds. Even Melissa George in a hat and a few extra pounds. Any woman in a hat with a few extra pounds. (Hey FOX, Universal – I could play her myself!)

What is the one-sentence synopsis of your book?

A man haunted by his past falls in love with a woman afraid of the future.

Will your book be self-published or represented by an agency?

I am thrilled to say a publisher will represent His Brand Of Beautiful, but all the paperwork isn’t finalized as yet, so I can’t say which one!

How long did it take you to write the first draft?

May 2011 I began writing it. I finished it fast and sent it out in about September of that year. The first rejections came fast too. They were a huge wake-up call and told me how much I didn’t know about creative writing. I grew much older and wiser in the next 14 months of rewrites and revisions and I will never forget the Saturday morning when I clicked open my emails and read one from a US publisher that said: “I really enjoyed your book and I would love it for our line.”

I was incredibly lucky that an Aussie publisher then told me they liked my book too. Deciding which publisher to go with has been my big dilemma. There are pros and cons to both. The legal side of things has been making my head spin. That’s something I think we could all use more of (by the way), there are so many great writing craft posts and tips, but it has been much harder to find contract and legal information. Once I’m more organized, I will try to shape up a post about what I’ve discovered on the ‘business’ route.

What other books would you compare this story to within your genre?

I’m sorry. I don’t know. I know that there are an awful lot of talented Australian writers writing ‘rural romance’. I don’t write that, as such, but it just happens that His Brand Of Beautiful includes an outback camping trip. I was lucky enough to completely freak out Jenn J McLeod & Rachael Johns the other day on Author Harvest and I won a copy of Rachael’s new book, Man Drought. So that will be my first Aussie read, and of course, I am saving myself to read House Of All Seasons.

Who or what inspired you to write this book?

Ruebens. (Yes, the painter) and probably, Jennifer Crusie, though she would never know it. I think her writing is just amazing.

What else about the book might pique the reader’s interest?

I’d like to think it has a modern feel to it. My heroine knows what she wants in the world and she goes after it. The only problem is, she wants many things all at once and all of them, she tends to want… er… NOW. (No she’s not at all like me. I’m very gentle and patient!) People who like graphic design, branding and marketing may enjoy the subplots in the book. People who like wine might enjoy it too. That’s a pretty wide net, I’d reckon.

Thank you for getting through The Next Big Thing with me. If you are interested in what The Next Bog Thing was all about – check it out here! This Bog post was by far the most popular one I’ve ever done on this site, and that might say something about the people who post and visit here!

Marketing and promotion, News

Binge Writing Works For Me

Have you heard of Plotters and Pantsters? If not, Google it. Maybe add some type of ‘authors’ or ‘writers’ keyword too, otherwise I’m sure Pantsters will, err, pull up all sorts of things, some rather eyelash-curling.

I am a definite Pantster. I’m also a binge writer. Bingeing Pantster. BP.

When the stars align for me, I write big chunks of stuff. Like here: https://lilymalone.wordpress.com/2012/12/16/some-days-are-diamonds/

I think it’s because I so very rarely get a clear headspace to write. I’m a stay-at-home mum. Even the small bit of part-time/freelance work I do, I can do from home. And Home is where the Kids are. I don’t know about your kids, but mine are not conducive to quality writing time, unless they’re watching a movie or they’re asleep. Or they’re asleep watching a movie.

Yesterday, my husband took the kids on an outing to Victor Harbor with their Nan and Pop. They were gone about six hours. Six Beautiful Hours! Given everyone is in a goal-setting mind for the new year, my achievements yesterday went like this:

a) vacuumed New Years Day mess from house

b) emptied/restacked dishwasher

c) third draft Little Gems entry, after Critique Partner feedback. I think it’s nearly there.

d) wrote the opening to Chapter 2 of my WIP. It’s called Fringe Benefits but I think I’ll be changing that name. I have so struggled with getting in the swing of writing this. I have an entire first draft, but it’s literally the very first romance novel I wrote and MAN when I read it back after two years, it is SO very bad. So it’s taking big chunks of time that so far, I haven’t had. Anyway, I now have a reasonable first chapter, and I’m happy with this new draft of Chapter 2. Progress. About 2000 words of it. Tick!

e) Rachael Johns in a FB post alerted me to a Carina Press anthology with submission deadline at March 1; and publication in December 2013, (if your story is chosen for it). So last night, I worked on an idea for that. I finished Chapter 1 (first draft) of about 2500 words. I thought the idea of Harley & Holidays was intriguing, though the holiday must be ‘winter’ theme and that doesn’t work quite so well for southern hemisphere as what it would in the north. Winter holidays for me are about limited to the Queens Birthday Long Weekend in June. So I will have to work with that. Of course, March 1 is a pretty tight deadline, so we will have to see how it goes.

Just briefly on 2013 goals, here are mine:

a) Not to get cranky with the kids when they play bomber planes and Sumo wrestlers in my writing room

b) Not to get cranky with the kids, period.

c) Get His Brand Of Beautiful published! Christmas/New Year & holidays aren’t great times to be back and forth-ing with Publishers on contract negotiations… things are dragging out a tad.

d) Write a 18,000 – 33,000 word novella. (This is the Harleys and Holidays idea mentioned above.) I haven’t done that before. Note to self: Google how to write a Novella.

e) Enter Little Gems 2013 (Sapphires).

f) Finish Fringe Benefits (WIP) (whatever it ends up being called). Maybe enter it in the 2013 STALI.

g) Keep Critiquing with Kylie and Kathy.

h) Learn more about marketing. Hopefully when His Brand Of Beautiful is published, get involved in book blogging websites etc (Smarter writers than me tend to call this part of the business – whorganizing ones’ self. :))

i) Possibly join Twitter. I will really have to think about this one. Blogging and Facebook is pretty good for me right now. Can you set a goal that begins with ‘Possibly’? Hmmm.

j) And I guess I should mention: move house, find new house (buy or rent), meet new and old friends when we get to Margaret River. For me, the flight is now booked for 30 January. (Yikes, that Carina Press anthology deadline just gets spookier).

That’s about it for me. I’m going to get back to bingeing today. Yep, bingeing on Cricket. The Third Test against the Sri Lankans starts this morning!